Odd Molly was founded by Per Holknekt and Karin Jimfelt Ghatan.The name is taken from Odd Molly who was one of the hangaround girls when Per was a skateboard professional in the US.

While all the girls tried their hardest to impress the boys, Molly just sat around with her little smile,relaxed and taking it easy,not styled to impress,doing none of the tricks in the book.

All the boys just wanted one of the girls. Molly. So Per and Karin wanted to capture the feeling of this loveable little mess and let her show the way to new invisible values in clothing. Odd in this brand meaning; daring to remain oneself.