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In 1978, a young Australian surfer founded the Ugg brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.By the mid 1980’s, the  brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast.Today a wide range of everyday footwear is available for women, keep warm on chilly days with classic Ugg boots, or go for something a little different with a pair of slippers, wedges, sandals or trainers. Popular colours include chestnut as well as alternatives such as grey, black, pink and blue.