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  • New In
  • Clothing
    • Coats and Jackets
    • Dresses
    • Knitwear
    • Sweatshirts
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    • Jeans
    • Trousers
    • Shorts
    • Skirts
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NEW IN

  • Jumper 1234 Tie Dye Sweatshirt - White/Navy

    Jumper 1234 Tie Dye Sweatshirt – White/Navy

    £95.00

  • Jumper 1234 Tie Dye Sweatshirt - White/Blossom/Sky

    Jumper 1234 Tie Dye Sweatshirt – White/Blossom/Sky

    £95.00

  • Jumper 1234 Terry Leopard Shorts - Neon Pink

    Jumper 1234 Terry Leopard Shorts – Neon Pink

    £109.00

  • Jumper 1234 Terry Leopard Sweatshirt - Neon Pink

    Jumper 1234 Terry Leopard Sweatshirt – Neon Pink

    £115.00

ON THE BLOG

  • click and collect

    Click and Collect | 10am until 2pm | Monday to Saturday

    Our doors may be closed again but we are still very much open online! The winter sale is in full swing and our spring deliveries are arriving regularly. We offer a free Click and Collect service from our Berkhamsted store and free delivery on all UK orders over £50.   CLICK & COLLECT OPENING HOURS: 10am until 2pm | Monday to Saturday   Throughout lockdown, a member of staff will be in store within these…

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  • Introducing Puritx | Natural Aloe Vera Hand Sanitiser

    Manufactured in Herefordshire, PURITX is a natural hand sanitiser that combines organic Aloe Vera with pure essential oil fragrances. It contains a natural plant based alcohol, distilled from grain grown in the UK, that is proven to kill 99.9% of all bacteria and microbes. Once the alcohol evaporates from your hands you are left with just the essential oils and 99% pure Aloe Vera, leaving your hands feeling refreshed and gently fragranced. These handy travel sized bottles…

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  • lockdown shopping

    Shopping During Lockdown

    Following government lockdown guidelines, Amelie will be closed again, along with all other non essential retail, from Thursday 5th November. Small businesses will need your support more than ever this year, and our high street alone will be offering lot's of creative ways for you to continue to shop locally. We are business as usual online and wanted to let you know all the ways we will be helping you shop throughout lockdown. HOW CAN I SHOP? We will…

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#ameliefashionberkhamsted

Best combo ever! Leopard print and towelling 💗 Best combo ever! Leopard print and towelling 💗 seriously retro vibes from this seasons collection from JUMPER 1234 
Loungewear on another level and the shorts are fab too. Great length! Wear yours with fresh KICKS or SLIDES.
#ameliefashionberkhamsted #jumper1234 #leopardprint #towelling #summerloungewear #pink #sundayvibes #retrovibes #firstsunday #lovebeingback #berkhamstedhighstreet
Thank you to everyone for making our reopening unf Thank you to everyone for making our reopening unforgettable. You’re the best 💛
#Pooped
Can’t wait to do it all again 🙌🏼 

#sogladtobeback #loveberkhamsted #ameliefashionberkhamsted #dougiedog #indieshopping❤️ #boutiqueshopping #indieshopping #lockdowneasing #feelssogood #ss21collection #newseason #springsummerwardrobe
Who else is feeling excited about dressing up agai Who else is feeling excited about dressing up again? 
I know this gorgeous BA&SH dress isn’t going to tick the boxes for our outings right now, but it’s very wise to prepare for future events as these beauties won’t be around for long ! 

#ameliefashionberkhamsted #bashparis #goingoutout #newseasonnewlook #ss21 #sogoodtobeback #love #bestseasonever #dressingup #getyourgladragson
The windows have been dressed ready for the weeken The windows have been dressed ready for the weekend and the shop has been stocked up. 
Have you managed to book a table for dinner or drinks yet? It feels so good to be out seeing friends again and even better to actually get out of my loungewear 😂 
This season is full of colour and prints but don’t worry we also have some neutrals too. 

The windows are displaying some great pieces from BA&SH, RABENS SALONER, ECOALF and accessories from CRAIE STUDIO. We’ve also got some fantastic knitwear, perfect for layering and keeping you warm during your outdoor socialising.

#ameliefashionberkhamsted #rabenssaloner #ecoalf #bashparis #craiestudio #windowchange #newoutfit #outdoorwardrobe #diningout #drinkswithfriends #feelsgoodtobeback #happyfriday
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