YMC

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Founded in London in 1995 by Fraser Moss and Jimmy Collins, YMC has established itself as one of the most influential independent brands to come out of the UK. The duo developed the brand around the notion of creating understated and timeless garments.

Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.